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[供應] 尋求一種測量健康習慣動機的生理指標

2013-06-20
技術關鍵字:●醫療 | 健康用品 | 醫療器材 | 生醫材料 |

  尋找能驅動消費者維持健康習慣生理指標,使得知道在哪一種情境下消費者更願意採購保健食品。

感興趣的提案:
腦部MRI
腦波
心律、脈搏及眼動
臉部表情

不感興趣的提案:
只做了問卷

Measuring Physiological Indicators of Motivation for Healthy Habits

Improving one’s health often involves changing lifestyle habits such as dieting, refraining from smoking, etc. However, substantial health improvements also require maintaining consistent good habits.

Considering these challenges, in order to develop and offer such products or services that can be continuously used by consumers with minimal effort, the client is eager to understand how to measure a person’s willingness to continue doing what is considered good for health. In other words, the client aims at establishing capability to objectively measure physiological indicators of psychological states that lead to habitual behavior, such as “I want to keep using it” or “I want to do it again and again”, instead of measuring temporal feelings such as like or dislike.

Technologies for measuring mental states through various physical conditions such as brain activity, heart rate, eye movement, or facial expression, have been studied throughout the world, especially in the fields of brain science and cognitive psychology. Believing that useful solutions would exist somewhere in the world, the client has issued this request in order to accelerate their research and development.

Anticipated approaches include, but are not necessarily limited to, the following:
• Measuring active regions in the brain by using fMRI, etc.
• Measuring brain wave activity
• Measuring physical conditions such as heart rate, pulse, and eye movement
• Analyzing facial expressions

APPROACHES NOT OF INTEREST
The following approaches will not be considered at the present time:
• Measurements based only on questionnaires or subjective indices


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