Our Service
Sensory Analysis
- Training on Job
We provide the on-site training programs on sensory applications, sensory methods, sensory management system, sensory practices for your staff and team members.
- Software
We provide internet sensory analysis software (in Chinese) for consumer tests, difference tests, sensory shelf life determination. You do not need to install on any computer and you can log in anywhere to use it as long as you have internet. Your panelists also do not need any computer while tablet will do the job for them to select in the data they want to give. After you done with the test, the statistical result is also ready for you to check. Your boss also got it even in the other city.
- Contracted Projects
In case you have any sensory study or project that you want to be held in the Greater China including Mainland China, Taiwan, and Hong Kong, and in case you do not want to have common marketing research companies to collect the data for you, you can have our sensory lab to conduct the study or project for you.
Our SCG sensory lab follows the ISO 17025 and all sensory related ISO standards on sensory staff, panelists, methods, and facilities. We have experienced sensory scientist and statistical expert in our sensory team. We are familiar with consumer tests, difference tests, descriptive tests, shelf life determination, threshold determination, marketing claim support.
Technology Trade
Technology trade is getting popular in our traditional industries, not just for the high-tech or ICT industries any more. Both a patented technology and a know-how technology are all intellectual properties that you can trade with. If you want to upgrade your technology or solve problems, you may think about to trade in a technology from others. If you have developed a new technology and you do not want to employ it yourself, you may think about to trade out to others who need. Technology trade platforms are therefore there for helping the technology trade undergoing. Our technology trade platform is the bridge between western world and the Greater China as we have the technology trade platform in Chinese and also cooperates with 6 different international technology trade platforms in English.
Either you want to find a technology or try to authorize a technology related to foods, cosmetics, medicines, medical devices, agricultural area, and bio-tech related fields, you are welcome to talk with us.
Our technology trade platform in Chinese is at
https://www.e-sinew.com/SIPT/ (comming soon)
Regulation Compliance
Marketing/Surveys
- Marketing
Benefits
Successful marketing claim results in high sales. Company, however, needs to make sure that the claim complies with the regulations and will not be sued by consumers or competitors. Therefore, you will need supports scientifically and legally.
Conduction model
Product study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international brands like Unilever (TW), Tesco (TW), SnackBrand (AU), Starbucks (USA), Teines (TW), MondeNissin (SG) with good performance records.
Benefits
Employing event marketing and topic marketing tools is getting popular. The events and topics can be from globally and locally. The question is how you can have one for the local markets without conflicting with the local culture.
Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international brands like Unilever (TW), Tesco (TW), 7-11 (TW), and local brands like FLAVOR FULL (TW), Tomax (TW) with good performance records.
Benefits
Sensory attractions to be marketing tool is also getting popular for many industries. You can utilize sight attraction, odor attraction, flavor memory, tactile motivation, music motivation as marketing tools. You, however, need to make sure your sensory perception can be deliver to other the same way. You, therefore, need to work on it creatively and scientifically the same time.
Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international brands like Tesco (TW), 7-11 (TW), and local brands like FLAVOR FULL (TW), LianHwa (TW) with good performance records.
Benefits
Commercialization from the innovation is a long way and several aspects need to be worked on. Both technical possibility (including regulatory issues) and marketing possibility need to be overcome. Help from open sources is usually necessary.
Conduction model
Idea study→ Possibility assessment (technic-oriented & market-oriented)→Proposal with design→ Communication with consigner→Contracted consignment→Project/Consultant conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for local brands like Chimei (TW), Tomax (TW), Heysong (TW), Gfresh biotech (TW), with good performance records.
Benefits
The era of big data is here. How traditional companies can utilize it on decision making ? Data analysis and interpretation are critical on this need. Multivariate analysis can let you to look at the data from different departments or different fields. To set up the data management system and to integrate it into decision making chain will be your focus.
Conduction model
Data sources study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international units like Dairy Farm (HK), AWA (AU), and for local brands like Tomax (TW), Formosa Petrochemical (TW) with good performance records.
- Industrial Survey
Benefits
None of the products can meet the requirements of all populations. Segmentation is for sure for now. The question is to find the right segmentation criteria for your products. The criteria can be demographic, personality-oriented, psychological, sensory, social-oriented or even the combinations. You will need to get it with right analysis for the target local markets.
Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international units like AWA (AU), Meco (KR), and local brands like DR.Chip Biotech (TW), Nanchow (TW) with good performance records.
Benefits
There are always possibilities for any market. Real opportunity needs to be identified carefully. You need to combine your competence and consumer behaviors to cut in. How to identify the opportunity without bias will be the key.
Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international units like AWA (AU), Yihai Kerry (CN), Merck (TW), and local brands like Jicond (TW), Nanchow (TW), SYNBIO (TW) with good performance records.
Benefits
To learn more about the local industrial environment is always a critical homework you need to do before you get into the market. You always can find the general information for the general industrial environment but not the specific industrial one. You have to collect it by yourself.
Conduction model
Category/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international units like Meco (KR), Yihai Kerry (CN), Yet2 (JP), and local units like SYNBIO (TW), Gfresh biotech (TW), Fusan (TW), FIRDI (TW), TFDA (TW) with good performance records.
Benefits
Market trends are always one of the homework that you got to prepare in advance to get into a market. Of course, it depends on either you want to have primary data or secondary data. Geographical relationship will be the issue to think about.
Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international brands likeYihai Kerry (CN), and local brands like Chimei (TW), Nanchow (TW), Tomax (TW), Jicond (TW), Heysong (TW) with good performance records.
Benefits
To learn more about your product competence with your competitors' on the same market is important for setup of marketing program. To analyze the competence objectively will need open source to do so.
Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international units like Yet2 (JP), AWA (AU), and local units like SYNBIO (TW), Gfresh biotech (TW), Fusan (TW), Tomax (TW), Heysong (TW), with good performance records.
- Consumer Study
Benefits
More and more companies recognize the communication of product concept between the brand and her consumers is critical before to convince consumer to try it out. Should you know consumer's acceptance of your product concept before you even start the product development ?
Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international units like AWA (AU), OFIC (USA), UO (NZ), and local units like Nanchow (TW), Kiotek (TW), Tomax (TW) with good performance records.
Benefits
All B2C companies want to know what the consumers' perceptions of the product are either before product launch or during the market life cycle management.
Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international units like AWA (AU), OFIC (USA), UO (NZ), Tesco (TW), and local units like Jicond (TW), FIRDI (TW), Gfresh biotech (TW) with good performance records.
Benefits
Either B2B or B2C companies want to know what the satisfaction degree of their customers are in terms of either products or services.
Conduction model
Target/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
Benefits
Some of the marketing team of international brands would like to learn more about the consumer behaviors before they can design better marketing program for the target market.
Conduction model
Category/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction
Solutions
1.conducted by own local staff; 2.hire local consultants; 3.hire SCG
*SCG had done for international units like AWA (AU), Tesco (TW), and local units like Nanchow (TW), KKL (TW), FIRDI (TW) with good performance records.